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Across China: “Toy Capital” Moves To Attract Global Orders



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During the just-concluded 49th Hong Kong Toys and Games Fair, the largest of its kind in Asia, the booths of toy enterprises from the southern Chinese city of Shantou attracted huge attention from global buyers.
   
From traditional toys to high-tech innovative video game products, the products of Shantou exhibitors cover almost all toy categories.
   
Dubbed China's "toy capital," the Chenghai District of Shantou is home to over 10,000 toy companies, with roughly 130,000 workers engaged in these businesses, creating an annual output value of toy-related products of over 50 billion yuan (about 7.4 billion U.S. dollars).
   
To expand business opportunities and attract global orders, Shantou sent a delegation, composed of nearly 1,000 representatives from over 300 toy foreign trade enterprises, to participate in the fair, which was held between Monday and Thursday in Hong Kong.
  
 Shantou Jinchengfeng Exhibition Limited mainly brought intelligent educational toys to the fair this year. "With the help of the fair, I hope to increase product exposure, obtain more customer information, and promote the signing of orders," said Li Jianyuan, general manager of the toys trading company.
   
"This time, we brought more than 600 products to the toy fair. 

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