By CHEN BOWEN in Haikou | chinadaily.com.cn | Updated: 2025-04-15
The 5th China International Consumer Products Expo opened on Sunday with Beijing as the guest city, high-tech medical debuts, and a new Hainan food showcase, drawing global brands to explore China’s consumer market potential.
The expo runs through April 18 in Haikou. Beijing was selected as the guest city for the first time at the CICPE, hosting a themed promotion day on Monday at the Hainan International Convention and Exhibition Center.
Officials highlighted Beijing’s progress over the past five years in building an international consumption hub and outlining future plans and incentives. The event also spotlighted two key national initiatives—the Comprehensive Demonstration Zone for Expanding the Service Sector and the China (Beijing) Pilot Free Trade Zone—as growth drivers.
Organizers announced the 2025 China International Fair for Trade in Services will take place in September at Shougang Park, a newly developed convention complex. The fair will feature summits, exhibitions and business networking events. A 400-square-meter “Invest Beijing Reception Hall” showcased leading consumer brands, reflecting the city’s global business ambitions
The Boao Lecheng International Medical Tourism Pilot Zone exhibited over 90 medical products, including breakthrough drugs, devices and imported health foods—many introduced for the first time at a major international expo. Interactive displays allowed visitors to explore advancements in oncology, cardiology, ophthalmology and medical aesthetics.
The zone also unveiled new health-tourism programs, digital platforms and patient-centered initiatives. Events like the “Lecheng Innovation Summit” aimed to spur discussions on medical consumption and global collaboration.
To enhance the expo experience, Hainan introduced 100 revamped local dishes, and 20 signature snacks selected for their innovative ingredients, techniques, and presentation. Highlights included coconut chicken soup and modern twists on traditional seafood.
The cuisine is featured in exhibitions, digital guides, and tasting events. A China-UK banquet and a Haikou night market blend food with cultural performances, while hotels and restaurants offer themed menus.