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China is actively promoting balanced trade, positioning itself as the “world’s market” and a hub for global consumption.
Key points for global investors and companies:
- Expanding imports of agricultural products, quality consumer goods, advanced technology, and key components
- Launching “Export to China” campaigns with 100+ promotional events to help foreign suppliers enter the market
- Encouraging cross-border e-commerce platforms to set up overseas direct-sourcing bases, creating a direct express lane for global goods
China’s goal: moderate trade surplus, balanced growth, and a consumption-driven economy.
In early 2026, imports rose 17.1% year-on-year to 3.11 trillion yuan ($451 billion), signaling strong demand opportunities for foreign companies.
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