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HomeEconomicInterviewIn Depth: TikTok’s Foray Into Southeast Asian E-Commerce Is No Slam Dunk

In Depth: TikTok’s Foray Into Southeast Asian E-Commerce Is No Slam Dunk

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Rapidly growing market holds great potential, but the ByteDance unit faces competition from homegrown rivals backed by Tencent and Alibaba

TikTok, the world’s biggest short-video app, is pushing into the e-commerce business in Southeast Asia, stirring a new round of competition in the fast-growing market.

“We are going to invest billions of dollars in Indonesia and the rest of Southeast Asia over the next few years,” TikTok CEO Shou Zi Chew said at a forum in Jakarta in June………….

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https://en.caixin.com/2023-08-15/102094195.html

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