According to a report in China Daily on January 27, 2026
For South Korea–based entertainment technology company Galaxy Corp, China is no longer just a large consumer market — it is becoming a strategic anchor for its global expansion.
Citing China’s scale, depth of talent and rapid advances in frontier technologies such as artificial intelligence and robotics, Galaxy Corp is preparing to deepen its presence in the country through local partnerships, targeted investments and the establishment of a dedicated China unit.
“China’s market offers virtually unlimited development potential,” said Choi Yong-ho, Galaxy Corp’s chief executive officer and chief happiness officer, in a recent interview. “It is creative, innovative and dynamic, and already operates at the global frontier in several key industries.”
A Strategic Bet on Market Scale and Technology
Galaxy Corp operates at the intersection of entertainment, technology and intellectual property — a space increasingly shaped by AI-generated content, immersive experiences and intelligent hardware.
For Choi, China’s appeal lies not only in its consumer scale but also in its industrial ecosystem. He pointed to the country’s growing leadership in robotics and artificial intelligence, as well as the emergence of a younger, highly skilled workforce.
“China’s strength in robotics and AI is shaping industrial development,” he said. “Combined with a new generation of capable talent, this gives the market strong momentum for sustained growth.”
Choi was the youngest CEO in the South Korean economic delegation that accompanied President Lee Jae-myung on his recent state visit to China, underscoring Galaxy Corp’s prominence among a new cohort of Korean technology and content companies looking beyond traditional markets.
Why China Matters in Galaxy’s Global Strategy
Galaxy Corp positions China as a central pillar of its long-term global strategy rather than a peripheral growth option.
According to Choi, China’s economic resilience rests on three structural factors: continuous technological innovation; a business culture that encourages experimentation and challenge; and a policy environment that allows companies to recover from setbacks and re-enter the market.
“These elements together create a system with strong regenerative capacity,” he said. “That is rare at this scale.”
Such characteristics are particularly attractive to companies operating in emerging technology fields, where failure rates are high and long-term investment horizons are essential.
Local Partnerships Over Market Entry
Rather than pursuing rapid standalone expansion, Galaxy Corp plans to establish Galaxy China jointly with local partners — a strategy that reflects lessons learned by foreign firms navigating China’s complex regulatory and consumer landscape.
The company intends to increase strategic investment while advancing its businesses across what it describes as three time horizons: “today, tomorrow and the day after tomorrow.”
“Today” focuses on entertainment IP, media, commerce and technology, with co-development of content and intellectual property tailored specifically to Chinese audiences.
“Tomorrow” centers on artificial intelligence and robotics, where Galaxy Corp sees strong complementarities between China’s hardware manufacturing capabilities and South Korea’s strengths in software and creative technologies.
“The day after tomorrow” points to longer-term bets on new digital forms of entertainment and human–machine interaction, areas where the boundaries between content, AI and robotics are increasingly blurred.
A Broader Regional Pattern
Galaxy Corp’s China push reflects a broader recalibration by South Korean companies, many of which are reassessing China not just as a manufacturing base or sales market, but as a co-innovation partner.
As China moves up the value chain in AI, robotics and advanced manufacturing, collaboration increasingly takes the form of joint development rather than simple market access. For entertainment technology firms like Galaxy Corp, this shift opens opportunities to embed themselves more deeply in China’s digital and cultural economy.
At the same time, the strategy carries risks. Competition in China’s content and technology sectors is intense, and regulatory dynamics remain fluid. Success will depend on Galaxy Corp’s ability to localize products, align with domestic partners and adapt quickly to evolving consumer preferences.
Still, Choi remains confident. “With its market scale, talent base and technological capabilities,” he said, “China will continue to be one of the most important engines of global innovation.”