According to a report by China Daily on January 25, 2026
Strategic move highlights China’s mid-sized manufacturers pursuing innovation-led growth
Zhongshan Gamder Electric Appliance Co Ltd, a Guangdong-based electrical products manufacturer, announced its entry into the power strip market with the launch of the UNI socket series, signaling a strategic shift from its traditional wall switch business. The move comes after the company experienced sluggish sales in 2025, partly due to a downturn in the domestic housing market.
Key Context
The UNI series represents a comprehensive product overhaul, including upgraded materials, improved craftsmanship, and enhanced usage scenarios.
Kuang Jian, Gamder’s general manager, emphasized the company’s strategy: “We aim to leverage our technological foundation and target consumers seeking quality and transparent pricing, addressing pain points in the existing market.”
According to ChinaIRN, the global switch and socket market is projected to reach 157.2 billion yuan ($22.57 billion) by 2030, growing at a CAGR of 4.2%, highlighting substantial long-term market potential.
Investor Takeaways
Short-term: Gamder’s expansion into power strips opens a new revenue stream to counteract slowing demand in wall switches.
Medium-term: The launch demonstrates innovation-driven industrial transformation, aligning with broader trends of upgrading Chinese mid-sized manufacturers toward higher-value consumer electronics.
Strategic insight: The initiative underscores the opportunity for overseas investors to track Chinese manufacturing firms shifting from traditional segments into emerging product niches, particularly in home appliances and smart home infrastructure.